Video: US Launches First Global Tourism Campaign


The United States has just launched its first ever global tourism campaign. The $150 million campaign features a video called “Land of Dreams,” which includes moving imagery set to music from Rosanne Cash. The video includes scenes shot in New Orleans, Times Square, California and The Carolinas, among others.

The campaign was created by Brand USA, a partnership of government agencies and private companies, and includes web, print and video advertising. Ads will run in Canada, Japan and the UK, then Brazil and South Korea.

Reader Feedback: What do you think of the two-minute video?