It’s a well known fact that readers trust editorial content more than traditional advertising. Perhaps that’s why banner advertising, although it has its place, has lost some of its effectiveness in recent years.
At Go World Travel Magazine, we’re always looking for ways to help our tourism and travel partners reach our audience of frequent world travelers. We’ve found that native advertising is among our most effective tools, and it’s become the most popular form of advertising on our magazine site.
Native Advertising for Travel Brands
Native advertising is a form of marketing that uses the tools and language of editorial content, but promotes a brand or marketing message. The words “native advertising” are often used interchangeably with other terms, including branded content, sponsored posts, advertorials and other forms of branded content.
Native advertising is an effective tool for travel marketing. In fact, a recent study by Time, Inc. found that today’s consumers trust custom content that they know is paid for by a brand.
One of the benefits of native advertising for travel and tourism is the wealth of language and description that can be used to clearly present a message. Brands can tell their story in a clear and entertaining fashion that captures a reader’s attention. Native ads invite visitors to engage with a brand and then provide a way to act on that message.
Native Advertising with Go World Travel Magazine
At Go World Travel, we believe in the power of tourism to build economies and create jobs. That’s why we’re proud to collaborate with leading destinations and travel brands both in editorial content and marketing opportunities.
In addition to banner advertising and other marketing options, we offer sponsored posts (AKA native advertising) that allow brands and destinations to clearly present travel opportunities to our audience of frequent world travelers.
What is a Sponsored Post?
A sponsored post is an article written in an editorial fashion to promote a travel brand or destination. Our team can write the post or the brand can provide it. All content must be professionally written and deliver true informational value to our readers.
What Does a Sponsored Post Cost?
At GoWorldTravel.com, we offer affordable ways to reach frequent travelers. We work with destinations, hotels, tour operators and other tourism brands around the globe. Our advertising partners range from small B&Bs to popular destinations and tour operators, so we offer branded content packages of all sizes.
A single sponsored post starts at just $425. The article can range up to 950 words, with four photos, caption, logo and one link. (see advertise.goworldtravel.com for more details)
We also offer sponsorship and branded content packages for companies and organizations that want a larger presence on our site.
We even offer Book Now options for tour operators who want to sell bookings directly to our readers. Through our collaboration with Adventure Engine, a leading booking engine for tour operators, we can load your tours and allow direct bookings. There is a 15 percent commission per booking.
Our Readership at GoWorldTravel.com
GoWorldTravel.com is a well-respected digital publication for frequent world travelers. Our readers place a high priority on travel, and come to our site for help and inspiration in planning their next trip.